You know what’s almost as cool as making a fun, edgy, stylized video….making a fun, edgy, stylized behind the scenes video of a fun, edgy and stylized video.  The behind the scenes video is nothing new, it’s a tool that has been around for a long time and a way to add value to a production.  The behind the scenes shoot incorporates interviews of key people that would otherwise never be seen of heard from, it includes the crew, the gear used and what happens on the set, which in many cases is just as interesting as the finished product.  A well done behind the scenes video not only enhances the product but it shows the people involved and people, we all know, are the ones that make the real stories.

Now, why am I rehashing the behind the scenes video.  It’s because I have noticed a influx of such productions.  In many cases, when there is even a mediocre sized budget for production, we’ve been asked to provide a crew to capture behind the scenes.  As I said above, these videos show the people of a company, they show them having fun, doing great work, and being real.  If there was ever an opportunity to market yourself via social media, this is it.  Customers not only buy your brand, they buy your people.  If they can identify with even one of them or think it would be fun to hang out with one of them, you’ve scored a point.  You’ve made a customer not through the finished video but something more candid and real.   I’m not saying every production should have a behind the scenes, but anything that has a decent sized budget can add one crew to just be there and, (if things go well), that footage can be used to market just as effectively as what you  set out to create.

So, if for some strange reason you don’t pick us to shoot your video, we’re still here to help out with the behind the scenes and we’ll have a great time doing it.  .

Written By