Convention Videos, we know these well. Las Vegas is the king of conventions and it’s an ideal atmosphere in which to capture video. There are dozens of reasons we’re called upon and I’ll just descirbe a few.
Capture a keynote speaker or a CEO presentation – how often can these corporate videos be used internally to help companies understand what they are all about and where they are going. Many times these videos are archived but they can be very effective if used in the appropriate situations.
Capture Product Demonstrations – many conventions have exhibitors who are doing none other than exhibiting products. Usually the best people, who know the product inside and out, are on hand to help describe and convey what the product is capable of doing. Is there a better time to capture a product demonstration video? You have the product, the people and the customers.
Capture Customer Testimonials – Many conventions are put on for partners and/or customers of corporations. This is the one place where you will have a good selection of customers in one area, at one time and at your disposal. Get a room, set up a camera and fill up time slots. The customer testimonial video is a great marketing tool.
Show off – conventions take resources, they take a lot of money and a lot of time. There is no reason why they shouldn’t be documented and captured on video and then shown off through social media and internal channels. Everyone should see what’s going. Highlight convention videos will be popular with everyone, attendees as well as those that didn’t get to go.
Learning – conventions usually have breakout sessions where learning takes place in a field of expertise. The class is going on and only the few who are there can attend. Why not capture it on video and re-use it for everyone, the content doesn’t change once it’s on a video so this is a no-brainer. Breakout session videos can be captured in bulk and are very helpful later on.
These are just a few ways videos can be used in convention settings. We do these all the time in Las Vegas and just thought you might like some ideas on what you can do to help capture the moments that should be shared and not forgotten.