Is there a shadow agency on-line somewhere that has a monopoly on the creative for local car dealership TV commercials?  Ever since I have been viewing television, there has been little deviation from certain themes.

The owner must be on screen at some point if not the whole time.  Whomever is talking must speak louder than the surrounding commercials.  The word ‘big’ is either said multiple times in a row or is flashed as a title at least once.  They must be shot with Beta SP or an HVX 200.  They must have a deal going at the time (I guess they can’t believe you would come in for any other reason).  They have no individuality that separates them from their competitors other than a name at the end.

If anyone has seen a truly unique, dare I say fun or cool, local car commercial anywhere in the country, I’d love to see it.  I’d also like to see these business owners put a little more effort into their TV commercials than the regular circus act.  I think they would be surprised if they moved away from what worked in 1987.

We’ve got some ideas over here….

Written By