So, how do you make a video last, make it stand the test of time and show an incredible ROI.  You make it so that if one part of the video happens to become obsolete for any number of reasons, let’s say due to upgraded product, new location, new spokesperson, a closure, a renovation or anything else, that portion can be simply removed and the gap closed or that section replaced.  What am I talking about?  Modular videos.

A video that covers more than one product, service, location, idea, training technique or whatever, often times are built so that it is very difficult to replace something if it changes.  Do we need to get the host again to say something, do we need to hire talent to repeat a new process, do we need to go in and maneuver shots around all over the timeline to cover up something that is no longer there.  All of these issues are time consuming in post production and thus are expensive changes to make.  Often times the expenses don’t justify the small change and the video ends up being left as is without the poor visuals or information still reaching the consumer of the video.  There’s a simple solution, these longer videos should be set up and shot as modular pieces.  In this fashion, when something isn’t right, it’s a simply lift and splice together and the web video is back up on-line without the poor information.  Then, with the video up and running, there is time to decide how to best replace the module that was taken out or if it even needs to be replaced.

FiveSix has been tasked to do a few of these and it’s a great way to run a video that is supposed to stay relevant for long periods of time.  The video is treated like a dozen small videos strung together and the replacement is so simple that it barely takes any editing and thus any resources.  So don’t let anyone talk you into a lengthy video without discussing the ability of making it modular, they’re just trying to pad the change requests when they come in down the line.

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