We send out an incredible amount of estimates for video production here at FiveSix, ranging from a few thousand dollars to a few hundred thousand. But when it comes to requests for corporate videos that will end up playing on the web, the question we get the most is, how are these prices decided upon? How much should my video cost? Now I was going to lay out the reasoning and prices behind the industry but I remembered a post I read awhile ago that was comprehensive and right on the money. So why retype what was already done well. It tackled this subject and even gave dollar amount ranges for specific jobs in the industry. The guys over at OMM listed the 25 factors that affect video production costs, and they did a good job.
Of course things involving camera technology and equipment have changed a bit since 2010, but the main message of experience and professionalism has remained a constant. Budget is often times the driving factor in the creation of a video when it should truly be what is the video supposed to accomplish, and then let’s go ahead and see how that fits into a budget.